Blue Software, a provider of label and artwork management (LAM) solutions, has announced its recent hire of Peter Hulsmans, who joins the Blue Software team as general manager, Europe. Hulsmans will drive and execute the strategic, operational and revenue goals for the European region. Hulsmans’ proven background in strategic account management and senior level experience will help ensure Blue Software continues to grow at a record pace, the company says.

“Organizations now seek a label and artwork management application with a quick implementation and an accelerated ROI backed by a strong organization,” says Hulsmans. “With Blue’s technology, development leadership, and commitment to simplifying the complexity around label and artwork management for our clients, we’re ready to meet those needs. I foresee a continuation of the company’s rapid growth.”

Hulsmans comes to Blue with 20 years of experience in global technology business. Most recently he served as regional sales and marketing director, Unified Workflow Solutions at Kodak EMEA. Immediately prior, he spent more than 10 years leading product management and marketing functions within the Kodak family, including Kodak’s Output Devices and Workflow Systems. 

Hulsmans’ appointment comes at the conclusion of another quarter of extended growth for the company. “True to our reputation as a cutting-edge label and artwork management solution provider, the BLUE technology continues to undergo rapid advancements and is generating great customer interest in the wake of recent product developments,” said Ali Moosani, CEO of Blue Software. He adds, “Hulsmans’ depth of experience, leadership acumen and track record of success are exactly what the company needs to capitalize on this interest and pursue our next major phase of growth.”